Rolex Datejust is perhaps one of the most iconic and recognizable timepieces in luxury watches.
The first watch was released in 1945 (on Rolex’s 40th anniversary), and the model has maintained its popularity and relevance for over 75 years. It's a true horological classic.
Who is the Datejust meant for?
The watch is designed for people who love timeless designs and value precision over other timepiece qualities.
So, it’s perfect for:
- Professionals who need a watch that complements the boardroom as well as social events easily
- Watch enthusiasts who love heritage, craftsmanship
- People looking for a reliable/everyday luxury watch
- Those who would like to pass on the timepiece through generations
It’s a great choice for both first-time luxury watch buyers as well as seasoned collectors.
Datejust belongs to Rolex’s classic category. While professional Rolex watches are made for particular activities/professions (like the Submariner for diving or the GMT-Master for pilots) – Datejust is more suitable for everyday wear.
What are the main features?
The watch has multiple features that make it so popular:
- Date display: A date window at the 3 o'clock position, magnified by the Cyclops lens.
- Waterproof Oyster case: gives protection against water/dust
- Self-winding movement: this is powered by Rolex’s precise and reliable automatic movements
- Various materials: available in steel, gold, or two-tone combinations
- Customizable options: range of colors, hour markers, and bracelet styles are available
- Fluted bezel: a signature Rolex design element (smooth bezels are also available)
- Jubilee/Oyster bracelet: ensures both comfort and style
How is it serviced?
If you want to get the most out of your Datejust in terms of performance and longevity, you should get it serviced regularly.
Rolex recommends that you service your watch about every ten years, though this time period can depend on usage and conditions.
Here's why you should only get professional servicing:
- Expertise: Rolex-trained watchmakers have the skills/knowledge to maintain your complex timepieces
- Parts: authorized service centers only use authentic Rolex components
- Specialized equipment: professional servicing means having access to tools required for precise adjustment
- Warranty: your watch’s warranty and authenticity is maintained through official channel servicing
- Performance optimization: your watch’s accuracy and functionality are preserved with regular maintenance
In a typical Rolex service, there’s complete disassembly of the watch, cleaning of all components, replacement of worn parts, reassembling, lubrication, and thorough testing for accuracy and water resistance.
Datejust's design has remained relevant for decades and it has adapted very well to the trending tastes while holding its core identity. It's a versatile choice – loved equally for formal settings and casual environments.
Find our Datejust collection here.