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Luxury Watch Brands We Sell
At ECI Jewelers, we take pride in offering an extraordinary selection of the world’s most prestigious luxury watches. Our curated collection showcases iconic brands celebrated for their craftsmanship, heritage, and innovation.
Every timepiece we sell is 100% authentic, carefully inspected by our in-house experts, and available with free insured nationwide shipping. Many watches are complete sets that include the original box and papers, ensuring authenticity and long-term value.
Whether you’re building a collection or investing in your first luxury watch, ECI Jewelers connects you to the finest horological craftsmanship from around the world.
Rolex
Rolex defines timeless luxury and precision. Since 1905, it has revolutionized watchmaking with pioneering innovations such as the waterproof Oyster case and the self-winding Perpetual rotor. Each Rolex is a symbol of achievement and reliability, designed to last generations.
Key Attributes
Invented the first waterproof wristwatch (Oyster, 1926)
Pioneered the self-winding Perpetual rotor
COSC-certified chronometers for exceptional accuracy
Exceptional resale value and collector demand
Market Insight (2025)
GMT-Master II 126710GRNR “Bruce Wayne”: Retail ≈ $11,100 | Market ≈ $19,300 (WATCHCHARTS)
Datejust 36 Ref 126200: Retail ≈ $7,750 | Market ≈ $8,200
Overall Rolex market index ≈ $20,800 average resale
Steel-sports references continue to outperform other categories in both demand and investment stability.
Iconic Collections: Submariner • Daytona • Datejust • GMT-Master II • Explorer
OMEGA
OMEGA’s 170-year legacy blends technical innovation with historical milestones—from the first watch worn on the moon to its role as Olympic timekeeper.
Highlights
Co-Axial escapement for superior movement longevity
Master Chronometer certification surpassing industry standards
Official Olympic timekeeper since 1932
Market Insight
Seamaster Diver 300M: ≈ $3,000 – $6,000 pre-owned
Speedmaster Professional “Moonwatch”: ≈ $5,000 – $8,000 depending on condition
OMEGA delivers outstanding value within mid-tier luxury, balancing performance and heritage.
Collections: Speedmaster • Seamaster • Constellation • De Ville
Cartier
Cartier, the “Jeweler of Kings,” has shaped elegant horology since 1904. Each piece reflects refined design with Roman numerals, sword-shaped hands, and sapphire cabochon crowns—hallmarks of timeless sophistication.
Market Insight
Average resale index ≈ $9,000 (WATCHCHARTS 2025), with Tank Must, Santos, and Panthère among the most sought-after models.
Collections: Tank • Santos • Panthère • Ballon Bleu • Drive
Patek Philippe
Since 1839, Patek Philippe has set the standard for Swiss watchmaking excellence. Every piece is a fusion of mechanical artistry and lasting value.
Distinctions
Family-owned independence ensures uncompromised quality
Fully in-house development and finishing
Maker of some of the world’s most complicated watches
Market Insight
Nautilus 5711/5712: ≈ $160,000 – $430,000 pre-owned
Twenty~4 Ref 4910: ≈ $12,000 – $19,000
Grand Complications 5270: ≈ $150,000 +
Patek models remain blue-chip assets that hold long-term investment value.
Collections: Calatrava • Nautilus • Aquanaut • Grand Complications • Twenty~4
Audemars Piguet
Founded in 1875, Audemars Piguet unites traditional craftsmanship with bold design. The Royal Oak (1972) introduced the luxury-steel sports category and remains one of the most coveted watches worldwide.
Market Insight
Royal Oak Selfwinding 41 mm: ≈ $30,000 – $35,000 pre-owned
Precious-metal or limited editions >$50,000
Collections: Royal Oak • Royal Oak Offshore • Royal Oak Concept • Code 11.59
Panerai
Originally built for the Italian Navy, Panerai blends bold design with Swiss precision. Known for cushion-shaped cases and luminous sandwich dials, Panerai watches exude military heritage and modern style.
Market Insight: ≈ $4,000 – $8,000 for Luminor and Submersible models.
Collections: Luminor • Radiomir • Submersible • Luminor Due
Breitling
A favorite among aviators and adventurers since 1884, Breitling chronographs combine rugged reliability with functional elegance.
Market Insight: Average resale ≈ $4,300 (WATCHCHARTS). Navitimer and Chronomat remain collector favorites.
Collections: Navitimer • Chronomat • Superocean • Avenger • Premier
Tudor
Tudor—Rolex’s sister brand—offers robust Swiss craftsmanship and accessible pricing. Its modern Black Bay and Pelagos lines reinterpret vintage diving aesthetics for today’s wearer.
Market Insight: Average resale ≈ $3,500 (WATCHCHARTS 2025).
Collections: Black Bay • Pelagos • GMT • North Flag • 1926
Hublot
Hublot’s “Art of Fusion” philosophy combines innovative materials and daring design.
Market Insight: Big Bang and Classic Fusion models typically ≈ $6,000 – $15,000 depending on configuration.
Collections: Big Bang • Classic Fusion • Spirit of Big Bang
Luxury Watch Price Overview
The global watch market in 2025 continues to show stability at premium levels after slight corrections in 2023–24. Retail price increases (+5 – 8 %) and strong collector demand sustain value in top-tier brands.
TierTypical Price RangeBrand ExamplesEntry Luxury$2,000 – $5,000Tissot • Longines • Oris • Older Omega/TudorMid Luxury$5,000 – $10,000Omega Seamaster • Tudor Black Bay • Cartier Santos • Breitling ChronomatHigh Luxury$10,000 – $20,000Rolex Submariner • Datejust • Panerai Luminor • Patek Twenty~4Ultra Luxury$20,000 – $50,000 +Rolex Daytona • Patek Calatrava • Audemars Piguet Royal OakCollector / Investment$50,000 – $500,000 +Patek Nautilus • AP Royal Oak Concept • Rare Vintage Rolex
Sources: WatchCharts 2025, Chrono24, Business Insider, Bezel Market Index.
Explore Our Luxury Watch Collections
Our selection spans heritage-inspired classics and modern innovations from prestigious manufacturers worldwide. Whether you shop online or visit our NYC showroom, you can expect expert guidance, transparency, and a trusted buying experience. Many watches are offered as complete sets that include the original box and papers, and all purchases ship free with full insurance.
ECI Jewelers | +1 (908) 289-4300
Luxury Watches for Men
Commanding presence meets technical sophistication. From integrated-bracelet sports icons to refined dress pieces, men’s collections transition seamlessly from the boardroom to the weekend.
Highlights: Rolex Submariner • Daytona • Datejust • OMEGA Seamaster • Speedmaster • Tudor Black Bay • Pelagos • Breitling Navitimer • Chronomat • Cartier Santos • Tank • Patek Philippe Calatrava • Nautilus • Audemars Piguet Royal Oak • Panerai Luminor • Oris Aquis
Luxury Watches for Women
Exquisite details and thoughtful proportions define women’s luxury watches. Expect mother-of-pearl dials, diamond accents, and bracelets that wear like fine jewelry, paired with precise mechanical or quartz calibers.
Highlights: Rolex Datejust and Lady-Datejust • Cartier Panthère and Ballon Bleu • OMEGA Constellation and De Ville • Tudor 1926 and Black Bay 36 • Patek Philippe Twenty~4 and Calatrava • Longines DolceVita • Tissot T-Lady
Vintage Luxury Watches
Vintage watches connect collectors to the golden eras of horology. ECI Jewelers sources and verifies vintage references—Rolex Submariner, GMT-Master, OMEGA Speedmaster, Cartier Tank, and more—often with documented provenance and original components.
Luxury Sport Watches
Luxury sport watches combine technical strength with refined style. Expect integrated bracelets, water resistance, and versatile design suited to active lifestyles.
Standouts: Audemars Piguet Royal Oak • Patek Philippe Nautilus • Rolex Explorer • OMEGA Aqua Terra • Tudor Black Bay • Cartier Santos • Breitling Avenger
Luxury Dive Watches
Designed for depth yet perfect for daily wear, luxury dive watches pair robust construction with elegant finishing.
Customer Favorites: Rolex Submariner • OMEGA Seamaster • Tudor Pelagos and Black Bay • Breitling Superocean • Oris Aquis • Longines HydroConquest
ECI Jewelers | +1 (908) 289-4300
Luxury Pilot Watches
Inspired by aviation, these watches emphasize legibility, durability, and functionality.
Top Picks: Breitling Navitimer • Rolex GMT-Master II • OMEGA Speedmaster • Tudor Black Bay GMT • Longines Avigation • Oris Big Crown ProPilot
Luxury Dress Watches
Refined and understated, dress watches embody elegance through slim profiles and flawless finishing.
Essential Choices: Patek Philippe Calatrava • Cartier Tank • OMEGA De Ville • Rolex Cellini • Longines Elegance • Tissot Le Locle • Tudor 1926
Why Choose ECI Jewelers
100% Authenticity Guaranteed – Each watch verified by experts
Original Box & Papers on complete sets
Free Insured Nationwide Shipping
NYC Showroom – 37 W 47th St Suite 1301, New York, NY 10036
Flexible Financing – Acima, Synchrony, Snap Finance, Layaway Available
Professional Appraisals & Trade-Ins – Market-based valuations with no hidden fees
Sell or Trade Your Luxury Watch
Ready to sell or upgrade? ECI Jewelers offers a fast, transparent process. Our specialists evaluate every piece using live market data to ensure competitive offers and secure transactions.
Ship your watch with full insurance or visit our NYC showroom for an in-person evaluation. Payments are fast, fair, and always handled with discretion.
ECI Jewelers
37 W 47th St Suite 1301 • New York, NY 10036
📞 (908) 289-4300 🌐 ecijewelers.com
Free Insured Shipping • Authenticity Guaranteed • Trusted Since 2008
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Frequently Asked Questions
What are the most popular luxury watch brands?
The most sought-after luxury watch brands include Rolex, Patek Philippe, Audemars Piguet, and OMEGA, each known for exceptional craftsmanship and enduring prestige. Rolex continues to hold the strongest global recognition and demand, while Cartier, Tudor, Breitling, and Panerai also maintain loyal followings among collectors and enthusiasts.
At ECI Jewelers, we specialize in these leading brands—curated for authenticity, condition, and long-term value.
How can I tell if a luxury watch is authentic?
Authentic luxury watches display flawless finishing, smooth mechanical operation, consistent engraving, and proper weight. Counterfeits often fail in these areas.
The best way to ensure authenticity is to buy only from reputable dealers like ECI Jewelers, where every timepiece is carefully inspected by our in-house experts and sold with full transparency. Many of our watches come as complete sets including the original box, papers, and documentation verifying authenticity.
What’s the difference between new and pre-owned luxury watches?
New luxury watches are sold through authorized retailers with full factory warranties but often come with waitlists and premium pricing—especially for high-demand models like the Rolex Daytona or Patek Philippe Nautilus.
Pre-owned luxury watches, on the other hand, provide access to both current and discontinued models at more competitive prices. When purchased from trusted experts like ECI Jewelers, pre-owned watches offer verified authenticity, immediate availability, and potential appreciation in value over time—without compromising quality or prestige.
What should I look for when buying a luxury watch?
When investing in a fine timepiece, consider the following:
Authenticity: Always ensure the watch has been professionally verified.
Condition: Check for minimal wear, original parts, and recent servicing.
Complete Documentation: A watch with its original box and papers carries greater collector and resale value.
Lifestyle Fit: Choose a design that complements your daily use—such as a Rolex Submariner for versatility or a Cartier Tank for formal elegance.
Reputable Source: Buy from an established dealer like ECI Jewelers, where every watch is authenticated, serviced, and backed by industry expertise.
Can luxury watches be good investments?
Yes—certain luxury watches have historically shown strong value retention and appreciation, particularly limited-production models or discontinued references from brands such as Rolex, Patek Philippe, and Audemars Piguet.
While not every watch increases in price, timepieces with proven heritage, technical innovation, and market scarcity often perform well as tangible assets. At ECI Jewelers, we help collectors identify models with the highest investment potential while ensuring each purchase offers both emotional and financial value.
