Rolex is one of the most famous names in high-end watches in the world.
But that’s all some of us interested in collecting their watches know about it.
With a long history of craftsmanship and innovation, it can be hard for first-time buyers to choose a Rolex.
Understanding the Rolex Range
Rolex has a lot of different kinds of watches to fit different tastes and ways of life.
There are both Professional and Classic models in the brand's catalog.
As just another day for a Rolex, each one shows the same level of accuracy and attention to detail.
Several factors set it apart but the main attraction is this precision along with expert craftsmanship and superior materials and mechanisms.
Some Unique Aspects
A defining aspect of Rolex is that the company controls the entire manufacturing process. They design and produce the majority of their components in-house for unmatched quality. Rolex meets its high standards with this self-reliance and this also gives the brand full control over the precision and craftsmanship of each watch.
Rolex watches are exclusively made in Switzerland. The company operates in four key locations, each responsible for specific parts of the production process:
- Geneva (Acacias): Headquarters where the watches are developed and assembled.
- Plan-les-Ouates: Handles the creation of watch cases and bracelets.
- Chêne-Bourg: Focuses on producing dials and setting gems.
- Bienne: Specializes in the manufacturing of Rolex movements.
A Long Heritage
Rolex’s story began in 1905 when Hans Wilsdorf founded the company in London. His goal was to create wristwatches that were elegant and precise.
This led to innovations such as the first waterproof watch, the Oyster, and the development of the Perpetual self-winding movement – a hallmark of the brand to the present day.
The brand also actively supports areas like arts, sports, and environmental causes. Rolex’s impact spreads to various cultural and conservation efforts.
So, where should you begin?
Key Rolex Models
If you’re confused by all the big names and categories, start by focusing on these primary models that have become iconic thanks to their special features and broad appeal:
- GMT-Master II: A favorite among travelers, this watch is known for its dual time zone functionality.
- Day-Date: A model associated with prestige and elegance, mostly chosen by leaders and visionaries.
- Rolex Deepsea: Ideal for divers, this watch is designed to withstand the extreme pressures of deep-sea diving.
- Datejust: A great entry point, this watch is historically significant, being the first self-winding waterproof chronometer wristwatch to display the date in a window on the dial.
Starting your journey with Rolex means choosing a watch that fits your lifestyle and preferences. You won’t have to look back on your decision in regret for any watch you go for – it’s Rolex.